logo

ABOUT

logo

A BIT ABOUT US

When Matt Reiser couldn’t find the perfect steering wheel for his beloved 2014 Wrangler (lovingly named GW Jeep), he set out on a quest to design it himself. After researching materials and options, Matt fit GW with the Jeep world’s first carbon fiber steering wheel featuring an LCD display on top. Car enthusiasts went wild over the snazzy custom steering wheel on social media, and in 2018 Ultravantage was born. Today Ultravantage helps passionate car and truck lovers around the globe make their own steering wheel dreams into drivable reality.

GET IN TOUCH